What You are Marketing is Yourself
The reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...
The reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...
The reading level for this article is All Levels If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process...
The reading level for this article is All Levels New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you...
The reading level for this article is All Levels Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his profession, but...
Read MoreThe reading level for this article is All Levels “I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the...
Read MoreThe reading level for this article is All Levels It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other...
Read MoreThe reading level for this article is All Levels There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast...
Read MoreThe reading level for this article is All Levels If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren’t earning enough...
Read MoreThe reading level for this article is Expert One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your...
Read More