The reading level for this article is Moderate

 In the Google search box, type “” and look at the results near the top right. You will see the phrase: “Results 1 – 10 of about”. The number following the word “about” is the approximate number of existing Web pages in the Google database. Yes, it changes from time to time and we are currently developing a theory as to why. Remember that this number, although typically low, even when high, is NOT the final answer in your search engine strategy. Most of the time, even though the number is high, as high as hundreds of thousands, as we have catalogued, it is likely the marketing power achieved is dramatically reduced by the inefficiency of the spidering.

Achieving a listing in the search engines’ databases is only phase one of many. We recently analyzed a dynamic site with about one hundred forty thousand pages listed in Google’s database, but only one of the pages, the main home page, had a Google PageRank. Worse yet, the one page that was ranked was a very poor ranking of three of a possible ten. This is partly due to the fact that there is no cross-linking of pages with a Google PageRank within the site. Finally, the listed pages, with no PageRank, also had no search value since the spider’s broke they and used the pages address as the title and gave no description for the page. The characters in the page address for the dynamic site, and other factors, broke the spiders and communicated erroneously with the spider. The spiders need glasses, or an interpreter on the server in addition to a properly formatted key-phrase strategy.

The Web server where your Web site is hosted is not communicating efficiently with the spiders. The site mentioned earlier would have a marketing value in Google, and most other engines, equaling in excess of one hundred thousand times the current value. If the pages are set up properly, which they probably are not, from a key-phrase perspective, then this increases exposure of desirable key-phrases by a very large factor. This increases the marketing value to the general searching community by a very large factor. Increasing the number of times the search engines are exposed to your Web site address combined with the desirable key-phrases results in the following:

 – More qualified search engine traffic
 – Higher Google PageRank
 – More qualified Google traffic
 – Increased sales at a lower cost.

Your Web server requires training to communicate more efficiently with the spiders. In a sense, you put glasses on the spider while it visits so it can: 1) See all the pages within your site, and, 2) See them clearly and accurately. The spiders are then oblivious to the fact that the site is database driven. The fix for this problem should take less than two days and should not include a recurring cost.

    Part 3 of 3 Coming Tomorrow: Thursday, 5/11/06

This Web Marketing article was written by Rob Thrasher on 5/10/2006

Published to millions through my own network including DMNews, WebProNews, CEORefresher, etc. See more here: