The reading level for this article is Novice

Below are the nineteen keys to successfully marketing your product, service, and business online. The most important items are in bold. For more information on marketing online and the specifics on how to accomplish all of the below keys, be sure to visit The Marketing Online Resource Center

The Nineteen Keys to Online Marketing
1.Have a professional, easy to navigate, quick loading design. Hire a professional or at least use a good site template.
2.Have lots of quality related content
3.Build lots of links to your website
4.Build credibility and rapport
5.Start a newsletter and send out every two weeks with quality content
6. If you are selling a product, you MUST have an affiliate program
7. Once you have an affiliate program, don’t forget to promote it.
8. Do whatever you can do profitably to attract large affiliates and form key strategic alliances. Joint ventures are VERY important.
9. Position yourself well in the search engines.
10. Do use Cost-per-click (CPC) engines but make sure you know the lifetime value (LTV) of a customer and that you do return on investment (ROI) checks often
11.Do supplement your affiliate advertising with both online and traditional advertising, but track results and always do ROI checks.
12.Do advertise using banners, interstitials (popups), and rich media to build brand recognition, but put profitability before brand recognition.
13.Offer yourself as a resource to the media as an expert in your niche.
14.Hire a great publicity firm or bring an experienced publicist in-house.
15.Use autoresponders to maintain constant contact with prospective customers
16.Remember, business is all about relationships and communication. Always work to build more relationships and once they are built, make sure you are in continuous contact with your prospects, customers, strategic alliances, suppliers, investors, and the media.
17.Encourage word of mouth among your customers.
18.Have superior customer service and have staff to answer all incoming emails within 24 hours
19.Send out periodic email follow-ups making sure your customers are happy and asking them for feedback on your product and the service your company has provided

For more information on marketing online and the specifics on how to accomplish all of the above, be sure to visit The Marketing Online Resource Center

This Web Marketing article was written by Ryan P Allis on 2/9/2005

Ryan P. Allis, 20, is the author of Zero to One Million, a guide to building a company to $1 million in sales, and the founder of Ryan is also the CEO of Broadwick Corp., a provider of the permission-based email marketing software and CEO of Virante, Inc., a web marketing and search engine optimization firm. Ryan is an economics major at the University of North Carolina at Chapel Hill, where he is a Blanchard Scholar. [learn more.