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Search engine optimization can help your website gain access to a top ranking in the search engines. But, there are men and women who don’t really value the standard concepts of it, and are missing out on the business a SEO can result in. Incomplete wisdom can be unsafe and a root cause of many fallacies and beliefs.

Meta Tags Are Sufficient For Expanding Business Opportunities

Many people who want Search Engine Optimization done for their website, want it to rank high because of the keywords they’ve chosen. They don’t realize keywords and keyword phrases aren’t only supposed to appear on the title, description and keyword Meta tag, but also should appear on each page at a strategic location. If that’s not accomplished, then a search engine optimizer can’t really generate the kind of response hoped for.

SEO Is Done To Trick The Search Engine

Many people love their websites so much, they don’t want any changes made to it that are visible. They prefer to make these changes in the invisible text (which could result in you getting banned). They ask a SEO professional to trick the search engines into giving their site a high ranking.

You must design your site and write your page in such a manner, that it can be understandable by the search engines as well as by the end users. Therefore, stop thinking that Search Engine Optimization would trick the search engines in order to put any particular website at the top of search results.

Modifications Done Are Only Onsite

Yes, it’s true that Search Engine Optimization does modify onsite factors like Meta tags, design etc. but it also takes into consideration the additional websites that link to your site. They see to it that the other sites are similar to your site in terms of theme, and are reputable and high ranking, so that your site gains credibility. SEO Works Instant Magic

Getting your website optimized doesn’t mean an overnight influx of traffic. Search Engine Optimization is a slow-moving procedure. Currently the most popular search engine, Google, takes months before your newly created site is ranked on the first page.

This is done by them on purpose; they’ve established an aging delay algorithm that takes a few months for any site to have a major ranking. To create awareness, one can also utilize pay per click, joint ventures, paid advertisements in e-magazines (ezines) and of course, article marketing.

As all good things are shrouded by some misconception, so is Search Engine Optimization. Hopefully, the above clarifications have shed a bit of light on this situation. Therefore, the next time an SEO expert goes about doing his work, one mustn’t interfere as this individual understands what’s best about how to make a site suitable to both – the search engines and the users.

This Web Marketing article was written by Charles McDuffie on 7/8/2010

Charles has 15 years experience with online marketing, and is the author and entrepreneur for ASB Enterprises, a continuing education and business development company showing internet marketers, how to achieve success in home-based businesses and affiliate programs. Visit his blog at: