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Emerging Market in Hispanic Housewares



By Greg Jones on 2009-09-15 14:04:52


IMUSA USA, a Miami-based Hispanic housewares company, was recently honored by HomeWorld Business (a housewares business jornal) for making a significant impact on shaping the housewares business. Manny Gaunaurd, the owner of the company, singled out Hispanic cookware and gadgets as an emerging market at an early age. His company is the first Hispanic cookware company to reach fans using Social Media, achieve widespread distribution (from bodegas to Macy's), and be featured in Celebrity Chef demonstrations. In four years alone, IMUSA USA has increased its sale by 200% and have created 200 new products.

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