The reading level for this article is All Levels
Last time, you learned what information and resources you’d need to call on to prepare your business plan. This issue, you’ll map out your plan.
Beyond the cover page and the table of contents, here’s an outline of the sections you’ll need to include:
A clear, concise crystallization of your business plan in two to three pages.
Vision and Goals
What you intend to accomplish as a company, along with your long term dreams for your company. Short and long-term objectives.
A detailed look at how your company, and your product or service, got to where it is today, and where it’s headed next.
Products and Services
A clear explanation of your product or service, including all aspects of purchasing, manufacturing, packaging and distribution.
The nature of your industry, the forces at work, the trends, challenges and growth — and where your company fits in the mix.
An objective review of your competitors and a comparison with your company.
An analysis of the market, and how you will achieve sales.
A profile of each member of the team, showing why he or she’s on the team and what he or she will do.
A description of your equipment, facilities, labor required and operational processes.
Following accounting standards, a demonstration of the bottom line: Will you become profitable, and if so, when?
Backup documents, support, and the complete information from which your plan has drawn the highlights.
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