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I have had such a transformation in my business this year that’s in such contrast to the general way of thinking in terms of how businesses should be doing during an economic recession. One of the most important steps I took was looking inward at my beliefs that were holding me back and putting them under a magnifying glass.


Now, there are a lot of coaches and consultants and spiritual teachers and wonderful people who I love to support who talk about being mindful of our thoughts, and I can’t say enough about that. But sometimes I feel like it’s “woo woo” stuff and I just need to get back to work. But I realized that there were some pretty big beliefs that I was holding onto that were really keeping me from moving forward in my business.


Here’s one of them: I can’t take time to reevaluate my business or take my eye off the ball because my income will suffer. Here’s another one: I can’t take time off because my income will suffer. And another: I can’t say no to a client because that would be giving up on income.


Sound at all familiar? Now I invite you to really take a look at the beliefs you have that are keeping you from making changes in your business. Think about good ideas you’ve seen or what other successful people are doing, but when you think about doing it yourself you have a belief or resistance about it. Just investigate your thinking. And then allow yourself to do something outside your comfort zone to battle those beliefs head on.


If you can really dissect and understand where your thoughts are coming from and why you are having them, it will work wonders. It certainly made a huge difference for me.


I’ll give you one example. For years I saw people charging several thousands of dollars for the stuff that I was only charging several hundred dollars for. “How could they do that?” I’d ask myself. And you know how they could? Because they chose to do that! I had a belief that I couldn’t do that.


So one of the things I did was hire a coach to invest in training for a specific area of my business that I wanted to grow in. Paying someone a couple of thousand dollars for a couple of hours of her time completely pushed me out of my comfort zone. But within two weeks I made the money back, and even more important is that I shifted my consciousness around what I was worth. I believed my services were of high value to my clients and I upped my pricing, which was something I had never done before.


We all have beliefs about ourselves, positive and negative, that are holding us back from success. Take a hard look at yourself in the mirror, pinpoint the beliefs that are holding you back and confront them head on. Not only will you see a new person looking back at you in the mirror, you’ll open yourself up for business, personal and spiritual development.


This Business article was written by Lisa Cherney on 7/23/2010

Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing™. Lisa has helped thousands of business owners tap into their intuition and market their businesses from the ‘Inside Out’. For 15 years she worked at Fortune 500 companies and top advertising agencies.

Lisa tells her story in her co-authored book “Inspiration to Realization,” available at Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 888-771-0156.