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When the Japanese created Nikken in 1975 it was based on a long tradition of magnetic healing in the Asian culture. The company made $700 million in Japan last year alone.

Because of the boom in complimentary therapies in the United States during the last 25 years, Nikken had a perfectly timed entrance into this market in 1989. Currently, Nikken reports that 30,000 distributors are active in this country.

Nikken got me. Yes, I was gullible because I live with chronic pain and I’ll look at any solution that’s not a drug. In the American culture that doesn’t leave much short of a hot water bottle, so Nikken sounded like the miracle I wanted. I purchased the demo kit at almost $400.00, the intro sales kit at $49.95, and a space age memory foam magnetic mattress for $1,200.00. I love the mattress and I am still using it to this day. Does it work? I have no idea. It’s so comfortable because of the memory foam construction that I have no clue if the magnets work at all. I actually gave my demo kit away to my massage therapist who has yet to use it.

I have never done any Nikken demos because I am uncomfortable acting as a consultant/therapist because I am not licensed as such. Be sure to consider the potential liability if you injured someone that was already in pain.

You can review the business opportunity at their website, and there you can also review and contact United States distributors, see the incentive programs etc. I would fully consider what selling magnets to this market would mean, and also consider carefully the scientific evidence behind magnetic therapy before making any claims to potential clients.

 


This Entrepreneurship article was written by Gracie Bowers on 4/5/2006

Gracie Bowers is an industry established leader in reviewing and critiquing home based businesses. Her website, on home based business opportunities, HomeBizCritic.com provides a wide array of insite on available programs. You can even view thebest home based business which she uses to make her money, allowing her to have free time to write!