The reading level for this article is All Levels

Running a successful and profitable retail or wholesale business requires good sales marketing business development. This is true regardless of the type of goods or services being offered for sale. First, the business must get sales leads and then follow up on those leads to close the sales. In the case of retail marketing whether on the Internet or through a fixed retail outlet, the key is to attract customers. In today’s economy many businesses do both. They have one or more fixed retail locations and they also market on the Internet.


When it is necessary for the business to generate and follow up o sales leads it is always a good idea to have top of the line Contact Management System (CMS). This is often done by using sophisticated computer software for sales marketing business development. This software allows busy sales managers to keep track of what every sales representative is doing from finding sales leads to following up on them and closing the sales. There are many reports generated automatically and that makes the whole sales team function better.


In the case of Internet sales marketing business development it is necessary to bring targeted traffic to the business website. It doesn’t matter if a company has great products or services and good prices if no one knows that the website exists. The key is to have a good Search Engine Optimization (SEO) program.


Such a program will propel website listings to prominent positions on major websites such as Google, Yahoo, and MSN. This increases the traffic of potential customers or clients to the website, causes an increase in sales, and ultimately enhances the company’s bottom line.

This Entrepreneurship article was written by Jerry Travers on 11/8/2007

Jerry Travers is a Business Professional With 17 Years Experience.