The reading level for this article is Novice

Note: This is an excerpt from the 37-page “Building Thousands of Links to Your Web Site.” You may download the full ebook here.

6. Finding Potential Link Partners

The most common method of finding potential link partners is to use the search engines. You would just type in a search term related to your site and then go to a listing. Then you would send your link request to the email address listed on their site. You would repeat this process for each site in the top one hundred or so listings for that keyword and then move on to the next keyword.

Here is the process outlined step-by-step:

Five Steps for Finding Potential Linking Partners

1.       Type in a related keyword into a search engine.

2.       Go to the first site that is listed in the results.

3.       Send your link request email to the email address on the web site

4.       Go back to the search engine listings and repeat step three for the next site.

5.       Once all relevant listings are done (generally the first 100 or so, depending on how specific your keyword is), move on to your next related keyword and repeat steps one through four.

Finding linking partners in this method can take a lot of time, however. In my experience, only between 2% and 10% of the people you email will actually link to your site. So if it took you a minute and a half to find and email one site owner, it would take you 1500 minutes (or 25 hours) to email one thousand site owners. With the 2-10% conversion rate, your 25 hours of work may net you 20 to 100 links.

This is a lot of work for little return so let’s look at some ways to reduce the amount of time you spend emailing your link exchange request to web site owners.

This Building Links article was written by Ryan P Allis on 3/1/2005

Ryan P. Allis, 20, is the author of Zero to One Million, a guide to building a company to $1 million in sales, and the founder of Ryan is also the CEO of Broadwick Corp., a provider of the permission-based email marketing software and CEO of Virante, Inc., a web marketing and search engine optimization firm. Ryan is an economics major at the University of North Carolina at Chapel Hill, where he is a Blanchard Scholar. [learn more.